Mobile devices have rapidly become ubiquitous in American culture and time spent on mobile devices continues to grow. 69% of consumer time online is spent in mobile with 60% of that time being in app1. YP℠ utilizes unique location, search, and behavioral data to deliver valuable audience insights to marketers and help them reach the right mobile customers, with the right message, at the right time.
YP provides The Home Depot with great reach that drives further online-to-store traffic and sales with simple campaign implementation.-Umut Dincer, Director, Online Marketing
YP reaches more than 60 million consumers each month across yellowpages.com, the YP℠ app and The Real Yellow Pages® Directory.2 From search ads to listing management services, YP is distinctly positioned to connect brands with ready-to-buy consumers.
One of the benefits of YP is a real depth of data and understanding about the person I’m trying to interact with.-Greg James, Chief Strategy & Development Officer
With nearly 55 million consumers using yellowpages.com and the YP® app each month, our display advertising provides optimal exposure.4 This allows our advertisers to reach a highly engaged audience (and beyond), when and where they're ready to do business.
Campaigns in San Francisco, Madison and Seattle saw a 6% lift in sales over national average.-Tim Kraus, Director of Digital Marketing
A new local search marketplace is open for your bid. You can now buy YP’s proprietary audience of more than 70 million local consumers using industry-standard keyword bidding.Learn More
Through our Networks and Partners,
YP Reaches 90% of the U.S. Internet Population.7