YP’s on the “10 Intriguing Digital Marketing Stats” List


AdWeek featured YP in its “10 Intriguing Digital Marketing Stats From the Past Week,” calling YP “an effective player in the mobile-search market.”

“Google controls 46 percent of mobile-search money, followed by Microsoft (Bing) with 11.3 percent. Twitter and Yahoo combine to own 17.8 percent of the market. All other search players combined make up the remaining 17.7 percent. What’s YP’s take? It gets 7.2 percent of the market, which is nothing to sneeze at if you are the old phone-book brand.”

Read the full article or check out AdWeek’s in-depth story about YP.

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