Download – Mobile Location Accuracy Data Report
Mobile technology has created a unique opportunity for businesses to reach consumers at a critical stage in their purchase journey — when they are on the go and looking to buy. According to Mobile Insider, over 75% of marketers are already using real-time, mobile location-based marketing techniques. By 2019, BIA/Kelsey projects that the location-based services market will exceed $43 billion.
Although adoption is strong, mobile location accuracy is still an emerging technology. There are still no industry standards for the definition of “accurate location.” The success of any location-based mobile campaign, therefore, depends on understanding and leveraging location data accuracy properly.
Download the Mobile Location Accuracy Data Report to learn more.
But don’t stop there! Check out how we use location, search, and behavioral target data via Enhanced Mobile Targeting – along with a variety of rich media creative formats (live demo) – to help national brands connect with local consumers via their mobile devices, with greater accuracy and proven ROI.
Categorized in: Mobile Advertising