Insights – “ZigZag” Retail Customer Journey
Earlier this year, we joined forces with IDC to conduct a research study that would help marketers better understand how today’s consumers “zigzag” across devices, platforms, and a myriad of communications channels throughout their path to purchase. The rise of mobile technologies has done away with the once tried-and-true concept of “from point A to point B,” replacing it with a dizzying game of hopscotch that finds consumers endlessly weaving through both the online and offline worlds – sometimes without even realizing it.
However, while it’s clear that this new path to purchase is unquestionably of the “zigzag” sort, there are still some rather interesting nuances in how it ultimately plays out across different business categories. To bring this to life, we’re excited to announce – beginning today and spanning over the next few weeks – the launch of a series of category-specific customer journeys that leverage these research findings.
To kick off this series, we’ve got some great insights to share about the ever “zigzagging” Retail Customer Journey (including this little snippet below):
Feel free to download the full infographic and, while you’re at it, check out the other “ZigZag” research materials that we’ve got available for your viewing pleasure. Be sure to check back in regularly, as we’ll be updating this site with lots of good information over the coming weeks.
Learn more about YP℠ Marketing Solutions today.
Categorized in: Research and Insights