Viewpoints – The New “Zigzagging” Customer Journey: Think Local, Act Mobile

Luke Edson Headshot
Dec
21
2015

Luke Edson, YP’s Senior Vice President of National Markets, was recently featured as a contributor in GeoMarketing to discuss how consumers are engaging in a new and highly fragmented path to purchase – one that “zigzags” across devices, platforms, and between the online and offline worlds. Here, he talks about the key considerations marketers should keep in mind as they try to target, reach, and engage today’s fast-moving (local) consumers.

Read the full article here.

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