Insights – “ZigZag” Travel Customer Journey
Last year, we joined forces with IDC to conduct a research study that would help national advertisers better understand how today’s consumers “zigzag” across devices, platforms, and a myriad of communications channels throughout their path to purchase. The rise of mobile technologies has done away with the once tried-and-true concept of “from point A to point B,” replacing it with a dizzying game of hopscotch that finds consumers endlessly weaving through both the online and offline worlds – sometimes without even realizing it.
While it’s clear that this new path to purchase is unquestionably of the “zigzag” sort, there are still some rather interesting nuances in how it ultimately plays out across different business categories. To bring this to life, we’re excited to share the second installment in a series of category-specific customer journeys that leverage these insightful research findings.
Today, we’ve got some great insights to share about the “zigzagging” Travel Customer Journey (including this little snippet below):
Feel free to download the infographic here and also be sure to check out our recently released white paper entitled, “Local Search: Unleashing Opportunities for National Advertisers” to get the full scoop on all of the research findings.
Learn more about YP℠ Marketing Solutions today.
Categorized in: Research and Insights