Insights – “ZigZag” Casual Dining Customer Journey
As you’ve probably heard by now, we recently collaborated with IDC to conduct a unique research study that would shed light on new consumer behaviors vis-à-vis their ever-evolving use of technology. The end result was a very clear and interesting picture that aims to help national advertisers better understand how today’s consumers essentially “zigzag” across devices, platforms, and a myriad of communications channels throughout their path to purchase.
The rise of mobile technologies has done away with the once tried-and-true concept of “from point A to point B,” replacing it with a dizzying game of hopscotch that finds consumers endlessly weaving through both the online and offline worlds to get on with their daily life – sometimes without even realizing it.
While it’s safe to say that this new path to purchase is unquestionably of the “zigzag” sort, the way it takes shape across a number of categories is not as apples-to-apples as you may think. So, late last year, we decided to put the research findings under a magnifying glass and decided to kick off a series of infographics that would depict, in greater detail, some of the nuances that revealed themselves as we dug through the data.
Today, we’ve got some great insights to share about the “zigzagging” Casual Dining Customer Journey (including this little snippet below):
Feel free to download the infographic here and also be sure to check out our recently released white paper entitled, “Local Search: Unleashing Opportunities for National Advertisers” to get the full scoop on all of the research findings.
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Categorized in: Research and Insights