“Art of the Meal” with Padma Lakshmi (VIP Customer Event)

YP's "The Art of the Meal" VIP Customer Event with Padma Lakshmi
Feb
10
2016

What could be better than trekking out to a cooking class on a cold, snowy New York City afternoon? Hot tea, a cozy blanket, and a long-awaited TV marathon may be the first things that come to mind. However, what if we told you that said cooking class were being led by Top Chef host and YP’s Make Every Day Local celebrity influencer, Padma Lakshmi? We’d like to think the trek would be worth every cold, snowy minute!

At least that’s what about 20+ of our VIP customers told us on Monday at YP’s “Art of the Meal” culinary event at Miette Culinary Studio in lower Manhattan.

One of the things we value most at YP℠ are the relationships we build with our customers. So, as a way of saying thank you to some of our most influential media and agency partners for working with us to help national brands connect with local consumers, we thought we’d break – rather, make – “bread.” Well, not really bread, but something a whole lot tastier: a decadent flourless dark chocolate torte with vanilla whipped cream.

Once the cakes were in the oven and the aprons came off, all attendees were treated to a healthy sit-down, gluten-free lunch curated by Padma herself and inspired by her cookbook, “Tangy, Tart, Hot & Sweet: A World of Recipes for Every Day.” The menu included:

  • Sliced chicken with chipotle date yogurt sauce
  • Pondicherry lentil salad with ginger and coconut
  • Simple and savory quinoa pilaf
  • Black grape, pear, baby arugula, and cilantro salad

And to help attendees remember this incredible culinary experience, all attendees were given a very special gift bag containing a signed copy of Padma’s cookbook and a stylish apron (the perfect gift for all the foodies out there!).

So, are you hungry yet? We certainly are. Why wait to get inspired? Get some more great recipes ideas from Padma’s new cookbook today! And while you wait for the oven timer to go off, feel free to visit YP Marketing Solutions to learn how you can target, reach, engage, and convert local consumers into loyal customers.

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