Replay – Webinar: “Mastering the Data that Matters”

Customer Journey, Consumer Journey, Path to Purchase, zigzag

As you may have seen posted on our blog last week, we worked with Digiday, Rocketfuel, and the Mobile Marketing Association to host a webinar entitled, “Mastering the Data that Matters.” The objective of this webinar was to help marketers understand how to use data more effectively at each step of the new, “zigzagging” customer journey.

There’s a lot of data floating around today – oftentimes, too much for marketers to wrap their heads around. That’s why we all need to be much more pragmatic with regards to how we approach, analyze, and use the data available to us. It’s no longer about taking it all in and trying to make sense of it in some way. Quite to the contrary, given how much data we have at our fingertips, it’s now more a matter of weeding out the “right” (or actually useful) data from all the noise. Then, in taking it one step further, it becomes of question of understanding what types of data perform best in each of the communication channels we regularly use to engage consumers throughout their path to purchase.

Sound daunting? Well, it can be – but that’s why we hosted this webinar in the first place, hoping to clear some of the confusion around this complex mess we call “big data.”

If you weren’t able to join us, you’ve got a second chance to watch the webinar replay here.

Also, to help you better navigate your way through today’s “zigzagging” consumer journey, we teamed up with IDC to create a report entitled, “Local Search: Unleashing Opportunities for National Advertisers.” ​In it you’ll find some of the insights presented in our webinar, though with a much deeper dive into how this “zigzagging” behavior plays out across eight different industries and business categories. It’s a great resource for any marketer interested in taking their local marketing efforts to the next level. Download it today.

To learn more about how you can target, reach, engage, and convert local consumers, visit YP Marketing Solutions.


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