Register Today – “From Store Visits to Audience Insights” Webinar, hosted by Adweek and YP
Data has become quite the talk of the industry in recent years. And we keep on hyping it as though it is either some sort of “force” to be reckoned with or the proverbial “holy grail” of marketing. Either way you look at it, raw data alone, regardless of how much we have available to us at our fingertips, does not make a marketing strategy.
That’s why we’ve partnered with Adweek to host a webinar entitled, “From Store Visits to Audience Insights: Getting the Most from Your Mobile Campaigns” on Thursday, April 21 at 1:00pm EST. Here we will take a deeper look at the many variables at play that bring all this “big data” to life – even more important when it comes to developing a mobile strategy that effectively reaches, engages, and converts a brand’s target consumers along their path to purchase.
In this webinar, we will explore today’s new customer journey – one that “zigzags” between devices, platforms, and even the online and offline worlds – as a lens through which we can better understand and optimize for the correlation between mobile marketing and offline attribution. In doing so, we will look more closely at store visit tracking data to share actionable insights that will aim to not only help inform future campaign strategy and planning efforts, but also begin to build predictive models for campaign success.
- Derek Zabbia
VP of National Markets at YP Marketing Solutions
- Jason Uechi
Director of Engineering and Data Science at YP Mobile Labs
- Courtney Hubbard
Integrated Strategy Director at Ansira
Don’t miss out on what is shaping up to be a very useful hour of sharing data, insights, and best practices that can take your mobile marketing efforts to the next level.
Be sure to register for the webinar today to save your spot.