Register Today – “Unlock the Value of Mobile & Search Data” Webinar with YP, BIA/Kelsey, and Adweek
We know there’s a lot of data out there to help us make sense of today’s consumer behaviors, but many marketers still don’t know where to start in order to unlock real meaning and value from it. The world of data today is an endless “firehose” of real-time information. Sifting through it all can oftentimes seem like a feat all to its own.
Unless you take the time to connect the dots between data points – to better understand the dynamics underlying when, why, and how certain bits of data collide and overlap – to create a clearer picture of the ever-changing consumer journey, you’re essentially missing out on a wealth of insights that all this data can provide to help you target, reach, engage, and convert local consumers.
That’s why we teamed up with our friends at BIA/Kelsey and Adweek to host a webinar entitled, “Unlock the Value of Mobile and Search Data: A Holistic Approach for Generating Actionable Insights” on Tuesday, August 30th at 1pm (ET).
BIA/Kelsey’s Abid Chaudhry, YP’s SVP of National Markets, Luke Edson, and YP Mobile Labs’ Director of Engineering and Data Science, Jason Uechi are coming together to discuss key issues facing national brands with a local footprint, including:
- Why marketers need a streamlined, efficient approach to mobile and digital data
- How to build a clear, insight-rich portrait of target customers
- How companies use data-driven insights to optimize business results and campaigns
If you’ve been wondering how to take you data game to the next level and make your data work harder for you, then this webinar is for you. Register today to learn how you can use data-driven insights to build an actionable, end-to-end strategy that drives real business results. Don’t miss out – save your spot today.
To learn more about how YP helps national brands reach local consumers, visit YP Marketing Solutions.