Replay – “The Why Before the Buy” Webcast Series, Part Two: Winning Customers with SEM

The Why Before The Buy, research, research study, webcast, webcast series, SEM, search engine marketing, local search

Originally published on the YP Local Doer Blog on November 10, 2016.

Yesterday, we hosted part two of our webcast series based on “The Why Before the Buy” research. This webcast featured a panel of experts from Google, Bing, and YP discussing how mobile has changed the search marketing landscape, how social media has affected local search advertising, and how local businesses can create more personalized ads.

Missed the live webcast? You can watch the full replay here.
(And while you’re at it, check out part one as well!)

Once you’ve learned all about the importance of having a strong online presence (part one) as well as the ins and outs of search engine marketing (part two), don’t waste any time and register for the final webcast via the link below.

Webcast 3: Building Your Brand with Mobile Ads

Wednesday, November 16
11am PT/2pm ET

In part three, we will cover how local business owners can use mobile display ads to increase the chances of consumers choosing their business. Moderator, Jeff Biesman, YP’s Vice President of Customer Acquisition and Retention, will lead the discussion with guests: Frank Cifelli, Director of Product Marketing at YP Marketing Solutions; Megan Stillerman, Verve Mobile; and Jason Uechi, Director of Engineering and Data Science at YP Mobile Labs.

And in case you haven’t heard, we’re sweetening the deal by automatically entering all webinar attendees into a raffle to win $4,500 of FREE advertising, courtesy of YP Marketing Solutions. So don’t wait to join our last webcast – and be sure to register today!


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