Connecting businesses and people for over a century.

Local digital advertising revenue is projected to reach $55 billion by 2019 – over 34% of all local media advertising revenues.1 After more than 100 years of helping businesses connect with local shoppers, no one knows more about this incredibly valuable market segment than YP. On desktop and mobile, we deliver relevant, targeted ads to our high-value audience, when they are thinking about making a purchase.

YP.com Display

On desktop and mobile, YP delivers relevant, targeted ads to an audience of millions looking to spend locally.

  • Precision targeting, using categories, keywords and geography
  • 300x250 ads on Search Engine Results Page and More Info Page
  • High visibility in key locations
  • Single run-of-site available across desktop and mobile

Private Marketplace

Get real-time, first-look at YP display opportunities, before they are made available to the open exchange.

  • Exclusive buy on all YP properties
  • Programmatic campaigns extendable across YP
  • Volume guarantees on impressions delivered
  • Run of network placements

Audience Extension

Using first-party data from searches performed on YP.com, we identify and connect to consumers with high purchase-intent. Our technology allows marketers to reach this prized audience, at scale.

  • Reach high purchase-intent users across 99% of the internet
  • Deliver messaging continuity across traditional display and social media advertising
  • Target based on category and location
  • Campaigns are optimized based on performance

Thank you for your interest in YP.

Find out what
YP can do for you.