Mobile phones and tablets have rapidly become ubiquitous in American culture. 85% of people feel that mobile devices are a central part of everyday life, and the average person now spends over 3 hours each day using their smartphone.1 YP℠ utilizes unique location, search, and behavioral data to deliver valuable audience insights to marketers. These insights can be used to improve the effectiveness of mobile and other media campaigns as well as reach target audiences on mobile devices.
YP uses unique location, search and behavioral targeting to deliver mobile experiences and superior results.
YP takes data about people and places and joins them together to create stories and paint pictures of audiences that are essential to marketers looking to reach, engage and convert their target audiences.
We do this by converging multiple intent signals from multiple sources using:
Giving us the ability to deliver unique:
By taking this approach Audience Cartography enables the development of valuable and actionable marketing insights for improved campaign performance and higher ROI for mobile and other media advertising campaigns.
YP uses the robust, deep, and meaningful audience insights delivered through Audience Cartography to improve campaign planning, targeting, reporting, and optimization for Enhanced Mobile Targeting campaigns, delivering superior performance and results.
Breakthrough technology enables YP to seamlessly reach audiences across browsers and devices, making sure your message is the one that sticks.