Today’s consumers are entering a new era, they zigzag from device to device, platform to platform, online to offline.
How can you keep up with this erratic new consumer journey? YPSM Marketing Solutions, a leader in connecting national brands to local consumers, worked with IDC, a prominent research company, on how the consumer journey is evolving. What we learned about these consumers is both enlightening and invaluable.
...marketers should view zigzagging as an opportunity...-Luke Edson SVP of Sales, YP. GeoMinds: The New 'Zigzagging' Customer Journey: Think Local, Act Mobile, GeoMarketing, December 22, 2015
IDC observed this zigzag search behavior across...search scenarios ranging from retail to travel to financial services.-Local Search Unleashing Opportunities for National Advertisers, IDC, December 2015
The Funnel Is Dead, Long Live the Local "Zigzag"-Greg Sterling, LSA Insider, January 11, 2016
StreetFight Mag: Street Fight Daily: How SMBs Can Win at Local Search, Uber's New Feature Is a Lot Like Foursquare (LSA Repost)
eMarketer: This latest research was recently featured in eMarketer.