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The New Consumer Journey

Today’s consumers are entering a new era, they zigzag from device to device, platform to platform, online to offline.

How can you keep up with this erratic new consumer journey? YPSM Marketing Solutions, a leader in connecting national brands to local consumers, worked with IDC, a prominent research company, on how the consumer journey is evolving. What we learned about these consumers is both enlightening and invaluable.

...marketers should view zigzagging as an opportunity...
-Luke Edson SVP of Sales, YP. GeoMinds: The New 'Zigzagging' Customer Journey: Think Local, Act Mobile, GeoMarketing, December 22, 2015

Research & Infographics



IDC observed this zigzag search behavior across...search scenarios ranging from retail to travel to financial services.
-Local Search Unleashing Opportunities for National Advertisers, IDC, December 2015

Industry Journeys





The Funnel Is Dead, Long Live the Local "Zigzag"
-Greg Sterling, LSA Insider, January 11, 2016

Media Coverage




YP wrote the book on reaching local consumers. This new Consumer Journey research is the next chapter.



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